VA ARNG Recruiting Marketing Services
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Virginia Army National Guard (VA ARNG) is conducting market research through this Request for Information (RFI) for Recruiting Marketing Services. The purpose is to identify industry capabilities for retention and recruiting marketing, specifically to determine if a single company can provide all services outlined in the attached questionnaire. Responses are due May 20, 2026.
Scope of Work
This RFI seeks information on a wide range of recruiting and retention services. The attached "Recruiting and Retention Services Questionaire" details 30 capability statements, requiring a YES/NO response from interested companies. Key areas include:
- Program management for marketing initiatives.
- Development and management of lead management systems.
- Execution and reporting of marketing campaigns (KPIs, ROI).
- Training and consultation for government staff.
- Market research, GIS analytics, and recruiting analysis.
- Strategic development and implementation of marketing plans.
- Optimization of online presence for recruiting locations.
- Management of digital asset systems.
- Development of landing pages and digital business cards.
- Execution of email and SMS marketing campaigns.
- Media planning, buying, and performance monitoring.
- QR code generation and management.
The VA ARNG is assessing the ability of a single company to provide these comprehensive services.
Contract & Timeline
- Type: Request for Information (RFI) / Market Research
- Set-Aside: None specified (market research stage)
- Response Due: May 20, 2026, 3:00 PM ET
- Published: April 27, 2026
- Place of Performance: Blackstone, VA
Evaluation
Responses will be used for market research purposes only to aid in determining industry capabilities and potential future acquisition strategies. This RFI is not a solicitation and does not guarantee a future contract.
Additional Notes
This RFI is for informational purposes only and does not constitute a Request for Proposal (RFP) or Request for Quote (RFQ). The U.S. Government will not pay for any costs incurred in responding to this RFI. Responding does not preclude participation in any future solicitation. Submissions should answer each question in the "Recruiting and Retention Services Questionaire" and be sent to curtis.l.gardner6.civ@army.mil.