WA ANG Recruiting Billboard Adv Sole Source Justification
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army / Washington Air National Guard (WA ANG) has issued a Sole Source Justification for the award of billboard advertising services in the Spokane, Washington area. This notification confirms the award to Lamar Advertising for recruiting purposes.
Scope of Work
This acquisition covers billboard advertising services in specific high-traffic locations within the Spokane, WA area. The purpose is to support the WA ANG's recruiting efforts through strategic outdoor advertising.
Contract & Timeline
- Type: Justification (Sole Source Award Notification)
- Product/Service Code: R701 (Advertising Services)
- Published: May 3, 2026
- Awardee: Lamar Advertising
Justification Rationale
The justification for this sole-source award, citing 41 U.S.C. 1901 as implemented in FAR 13.106-1(b)(1), is based on market research indicating that Lamar Advertising is the only billboard company in the Spokane area possessing billboards in the specific high-traffic locations desired by the recruiting office. While other companies were identified, they do not have assets in the required strategic locations, thus limiting competition to a single source.
Additional Notes
This document serves as a notification of the award of a sole source acquisition and provides the rationale for the limited competition.