WA ANG Recruiting Sole Source for Movie Theater Advertising
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Army, specifically the W7N6 USPFO ACTIVITY WAANG 194 office, has issued a Justification for a sole source acquisition for movie theater advertising services in Washington State. This action is for military recruiting activities and is being awarded to National CineMedia LLC due to their exclusive control over advertising in select theaters. The estimated value for this action is $25,000.00. This notice serves to inform potential bidders about the limited competition nature of this procurement.
Scope of Work
This opportunity covers the procurement of advertising services to be displayed in select movie theaters across Washington State. The advertising is intended to support military recruiting efforts for the Washington Army National Guard.
Contract & Timeline
- Type: Sole Source Justification (Other Than Full and Open Competition)
- Value: $25,000.00
- Set-Aside: None (Sole Source)
- Published: May 3, 2026
- Place of Performance: Camp Murray, WA, United States
Evaluation
The justification for this sole source acquisition is based on FAR 6.302-1, citing 10 U.S.C. 2304(a)(1) or 41 U.S.C. 3304(a)(1). The government has determined that only one responsible source, National CineMedia LLC, can satisfy the agency's requirements. This is because the movie theaters in question have pre-existing contracts with National CineMedia LLC, which grants them exclusive rights to provide advertising services within those venues, thereby preventing other entities from offering similar services in that specific space.
Additional Notes
This notification is for informational purposes regarding a planned sole source acquisition. Interested parties should note the specific legal basis and market conditions that led to this determination.