Website, Social Media, and Advertising for Gunfighter Skies 2026
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of the Air Force is conducting market research via a Sources Sought notice for Website, Social Media, and Advertising Services for the Gunfighter Skies Airshow 2026 at Mountain Home AFB, ID. This effort aims to identify qualified Small Businesses capable of providing comprehensive advertising and website creation. The estimated magnitude of this project is between $20,000 and $40,000. Responses are due January 23, 2026.
Scope of Work
The requirement involves defining performance objectives for advertising and creating the official website for the airshow. Key objectives include:
- Primary Advertising: Utilizing radio and TV stations within target markets (Caldwell, Nampa, Meridian, Boise, Kuna, Mountain Home, Twin Falls, Idaho).
- Optional Services (Government's Discretion):
- Developing and managing a professional, user-friendly website with alert sign-ups and live update capabilities.
- Implementing billboard advertising, proposing optimal numbers and locations for maximum reach.
- Specifying television and radio advertising details, including channels, message duration, and repetition.
- Establishing and managing a social media presence on platforms like Facebook and Instagram, ensuring cross-posting with official base pages. Contractors must collaborate with the 366 Public Affairs (PA) office and Airshow Directors Team, with all final work requiring Airshow Director approval.
Contract & Timeline
- Type: Sources Sought / Market Research
- Set-Aside: Total Small Business Set-Aside (FAR 19.5)
- Product/Service Code: R701 - Advertising Services
- Response Due: January 23, 2026, by 7:00 PM ET
- Published: January 20, 2026
- Performance Period: Upon contract award through the Gunfighter Skies Airshow (May 15-17, 2026).
Evaluation
Responses will be used for market research purposes to gauge interest and capabilities of certified Small Businesses. This is not a solicitation for proposals, and no contract will be awarded directly from this Sources Sought.
Additional Notes
Companies must submit a response (maximum 3 pages) including company name, CAGE code, address, point of contact, phone, email, small business category, and a brief statement of interest and capability. No reimbursement will be made for response costs. Primary contact is Andrew Portz (andrew.portz@us.af.mil).