R--2026 FIRE PREVENTION CAMPAIGN

Statement of Work (SOW) / Performance Work Statement (PWS)

The objective of this SOW is to support the BLM Nevada State Fire & Aviation program in executing an engaging fire prevention and education campaign across Nevada for the 2026 wildfire season. The campaign aims to reduce human-caused wildfire ignitions, increase public awareness of fire prevention, and promote recruitment for seasonal firefighting positions.

The contractor shall provide all resources for an advertising campaign targeting appropriate audiences in Nevada. Key tasks include:

• Developing and recording video Public Service Announcements (PSAs) for social media (Instagram, Facebook Reels, YouTube) and gas pump TVs, covering topics like target shooting safety, OHV safety, roadside fire safety, debris burning, trailer towing, and wildland firefighter recruitment.

• Creating content for social media, including Facebook and Instagram.

• Marketing PSAs across multiple platforms: streaming radio/TV, billboards, social media, gas pumps, and at sporting events (rodeos).

• Branding NevadaFireInfo.org as the primary source for fire information.

• Showcasing local knowledge of Nevada culture and landscapes in content.

• Minimum impressions targets for various platforms (e.g., 2,500,000 for gas pump TVs, streaming TV, streaming radio/podcasts; 3,000,000 for social media/web).

• Specific ad placement requirements (e.g., gas station locations, peak travel hours, billboard visibility).

• Reporting requirements include monthly and final reports detailing impressions by platform and region, media placement details, performance metrics (CTR, engagement rates), examples of placements, and a narrative summary of effectiveness.

• Period of Performance: March 1, 2026 – November 30, 2026.

• Place of Performance: Advertising across Nevada, with specific impression allocations for Nye & Clark Counties (30%), Washoe & Carson City Counties (30%), greater Winnemucca (15%), Elko County (15%), Ely (5%), and Battle Mountain (5%).

• Contractor must collaborate with BLM Nevada on campaign distribution and content.

• PSAs should be marketed to outdoor enthusiasts and travelers.

• Contractor should seek discounts for PSA placements, as many stations offer free airtime.

• All information and products created are considered government property and must be protected from unauthorized release.

• The contractor will provide project status reviews and attend meetings with BLM personnel.

Solicitation / RFP / RFQ

This solicitation is issued by the Bureau of Land Management (BLM), Nevada State Office, for a "Fire Prevention Campaign." The objective is to develop and execute an engaging, behavior-changing fire prevention campaign to reach the general public across Nevada. This includes advertising to appropriate target audiences.

• Development of an engaging, behavior-changing fire prevention campaign.

• Advertising services for TV, radio, billboards, social media, and sports teams.

• Demonstration of understanding of Nevada fire prevention messages.

• Demonstration of understanding of outdoor enthusiasts and Nevada demographics.

• Provision of an advertising plan.

• NAICS Code: 541810 (Advertising Agencies)

• Size Standard: $25.5M

• Contract Type: Single firm fixed-price contract anticipated.

• Period of Performance: March 1, 2026, to November 30, 2026.

• Submission Method: Electronic submittal via email to mbmerritt@blm.gov.

• Submission Components: Standard Form 1449, Past Performance information, and Price information (SF1449). Technical and Past Performance information should be submitted separately from Price information.

• Evaluation Factors (in descending order of importance):

  1. Technical Capabilities
  2. Past Performance
  3. Price

• Evaluation Process: Best value, trade-off process. The Government may award to an offeror other than the lowest priced or highest technically rated if it is in the best interest of the Government.

• Key Deadlines:

  • Solicitation Issue Date: January 23, 2026
  • Offer Due Date/Local Time: February 6, 2026, 1700 PS

• Set-Aside: 100% Set-Aside for Total Small Business under NAICS code 541810.

• Offers are solicited only from small business concerns. Offers from non-small businesses will be rejected.

• All questions regarding this solicitation must be submitted in writing to mbmerritt@blm.gov.

• Quotes and supporting documents may be submitted via email to mbmerritt@blm.gov.

• The contract will incorporate various FAR clauses, including those related to small business, labor standards, and environmental considerations.

Form / Attachment / Pricing Sheet

This document is a Bid Schedule for the "2026 BLM Nevada Fire Prevention Campaign" opportunity. It outlines the various advertising and media placements required, along with quantities and units, for bidders to provide their pricing.

• Item No.: Sequential listing of advertising components.
• Description: Specific advertising item (e.g., Gas Pump TV Ads, Billboards, Social Media/web).
• Quantity: The amount of the item (e.g., 2.5 million impressions, 6 billboards, 14 videos).
• Unit: The unit of measure for the quantity (e.g., Impressions, Event, billboards, videos).
• Unit Cost: Placeholder for the cost per unit.
• Total Cost: Placeholder for the total cost for each item.

Bidders must use this schedule to calculate and submit their proposed costs for each line item. The "TOTAL" section at the bottom requires the overall bid amount. The schedule also details the specific types and quantities of advertising needed for the campaign.