Muck Rak Media Relations Tool

SOL #: 75D30126Q78863Solicitation

Overview

Buyer

Health And Human Services

Centers For Disease Control And Prevention

CDC OFFICE OF ACQUISITION SERVICES

ATLANTA, GA, 30333, United States

Place of Performance

Atlanta, GA

NAICS

Software Publishers (513210)

PSC

Business Application Off The Shelf Software Delivered By Perpetual License, Which Also Encompasses Enterprise Level Software Enabling Mission Capability And Business Operational Support. (7A21)

Set Aside

Total Small Business Set-Aside (FAR 19.5) (SBA)

Original Source

https://sam.gov/opp/be8777222e2e442e83c953fb52bcf6c2/view

Timeline

Posted

Mar 2, 2026

Last Updated

Mar 11, 2026

Submission Deadline

Mar 18, 2026, 7:00 PM

Qualification Details

Fit reasons

NAICS alignment with historical contract wins in similar service areas.
Scope strongly matches core technical capabilities and delivery model.

Risks

Past performance thresholds may require one additional teaming partner.
Potential clarification needed on staffing minimums before bid/no-bid.

Next steps

Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.

Quick Summary

The Centers for Disease Control and Prevention (CDC) is soliciting quotes for a Firm Fixed Price contract to acquire Muck Rack media relations tools. This Total Small Business Set-Aside opportunity seeks a comprehensive platform for real-time news listening, reporting, media list development, and analytics. Quotes are due March 18, 2026, by 3:00 PM EST.

Purpose

The CDC's Division of Media Relations (DMR) requires a robust media relations tool, such as Muck Rack, to enhance its capabilities in real-time news monitoring, media analysis, and strategic outreach. The platform will support developing tailored media lists, managing media material distribution, and providing insights into media coverage and trends.

Scope of Work

The required platform must provide:

Access to a consolidated platform for news and media monitoring, analysis, and research.
Real-time topic trends, analytics data across forums, and social media/influencer information.
Monitoring of broadcast media (radio and TV) in all 210 DMAs of the United States.
Accurate tracking of news and social conversations, identifying spread and historical context.
Advanced search capabilities with filtering by geography, keywords, language, and audience segment.
Tools to measure how CDC's media content generates mentions and stories.
Detailed insights and analytics from multiple data sources and media outlets.
Customized reporting for media coverage, trends, and analytics.
Ability to identify top influencing journalists and create custom media lists.
Measurement of journalist interest and engagement with CDC press releases.
Unlimited training, customer support, archiving, foreign language searches, and list building.
Daily curated news briefings (M-F) including an analyst summary and sentiment analysis.

Contract Details

Contract Type: Firm Fixed Price.
Period of Performance: April 1, 2026, to March 31, 2031 (Base Period and four Option Periods).
Set-Aside: Total Small Business Set-Aside (FAR 19.5).
NAICS Code: 513210 (Software Publishers).
Product Service Code: 7A21 (Business Application Off The Shelf Software).

Submission & Evaluation

Deadline for Questions: March 9, 2026, by 12:00 PM EST.
Deadline for Quotes: March 18, 2026, by 3:00 PM EST.
Proposals must include a Technical Proposal (maximum 30 pages) demonstrating mission capability and proposed methodology, and a Business Proposal (no page limit) with pricing schedules, representations, and certifications.
Offerors must comply with extensive Federal Acquisition Regulation (FAR) and HHS Acquisition Regulation (HHSAR) clauses, including Section 508 Compliance.