NNSY Job Fair - Advertising
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Norfolk Naval Shipyard (NNSY) is soliciting proposals for advertising services to promote its upcoming Job Fair in Portsmouth, VA. This is a Firm Fixed Price (FFP) Single Award Contract set aside for Total Small Businesses. The primary goal is to attract applicants for full-time job opportunities at NNSY. Proposals are due by 8:00 AM EST on January 23, 2026.
Scope of Work
The contractor will be responsible for developing and executing a comprehensive advertising campaign, including:
- Production: Create 30-second generic hiring commercials for radio and television.
- Media Placement: Air commercials at least three times daily (morning, afternoon, evening) for two weeks prior to the career fair, with airing scheduled for March and June 2026.
- Targeted Advertising: Develop TV ads for channels like History, Discovery, and Metal/Auto working to target engineering and mechanical professionals. Implement targeted social media ads (Facebook, Instagram) with geo-fencing in Hampton Roads, Central Virginia, and the Outer Banks (North Carolina). Utilize streaming platforms (Spotify, iHeart Radio) and celebrity endorsements via Cameo.com.
- Reporting: Provide metrics (digital impressions, clicks) and a summary of activity within 10 business days after the career fair.
- Career Fair: The career fair is anticipated to be held on any Saturday between March and June.
Contract Details
- Contract Type: Firm Fixed Price (FFP) Single Award Contract
- Set-Aside: Total Small Business Set-Aside
- NAICS Code: 541810 (Advertising Agencies)
- Product Service Code: R701 (Advertising Services)
- Place of Performance: Portsmouth, VA
Submission Requirements
Offerors must submit a single Adobe Acrobat .pdf attachment via email to Jordan Moore (jordan.e.moore.civ@us.navy.mil). The submission must include:
- A completed and signed SF1449 (with specific boxes 30a, 30b, 30c on page 1, and unit price/amount on page 3).
- Technical Capability information/proposal.
- Past Performance information (1-3 examples).
- Price proposal.
- Executed copies of any amendments.
- Quotes must be valid for a minimum of sixty (60) days.
Evaluation Criteria
Award will be made to the responsible offeror who receives an acceptable rating in technical capability and past performance, and provides the lowest evaluated price, representing the best value to the Government. Technical Capability and Past Performance are considered more important than Price.
Key Dates & Contact
- Questions Due: 10 AM EST on December 18, 2025.
- Proposal Due: 8:00 AM EST on January 23, 2026.
- Primary Contact: Jordan Moore, jordan.e.moore.civ@us.navy.mil, 757-396-8359.