NNSY Job Fair - Advertising

Solicitation / RFP / RFQ

This solicitation (N4215826QN006) is for radio and television advertising services to support the Norfolk Naval Shipyard (NNSY) hiring efforts. The primary goal is to attract applicants to the NNSY Career Fair.

• Production of a 30-second generic hiring commercial for radio and television.

• Airing of the commercial up to two weeks prior to the NNSY Career Fair, a minimum of three times daily.

• Targeting of specific demographics and geographic areas (Hampton Roads, Central Virginia, Outer Banks).

• Use of social media (Facebook, Instagram) and streaming platforms for advertising.

• Hiring a celebrity via Cameo.com for personalized ad messages.

• Production of a summary of activity after the career fair within 10 business days.

• Contract Type: Firm Fixed Price.

• Period of Performance: January 2026 (specific dates for airing and career fair are provided).

• Estimated Value: Not explicitly stated, but NAICS code 541810 has a size standard of USD 25,500,000.00.

• Proposal Submission: Via email as a single Adobe Acrobat .pdf attachment to Jordan Moore.

• Offer Due Date: 22 December 2025, 10:00 AM EST.

• Evaluation Factors: Technical Capability, Past Performance, and Price. Technical Capability and Past Performance are considered more important than Price.

• Key Deadlines: Questions due by 18 December 2025.

• The acquisition is set aside for Small Business.

• Dates and locations for the career fair are subject to change based on availability.

• The solicitation incorporates FAR clauses by reference, including those related to commercial items, service contracts, and small business programs.

Statement of Work (SOW) / Performance Work Statement (PWS)

To procure radio and television advertising services to promote a Norfolk Naval Shipyard (NNSY) Career Fair in January 2026, with the goal of attracting applicants for full-time job opportunities.

• Develop and produce a 30-second generic hiring commercial ad for TV and radio.

• Air the commercial a minimum of three times daily (morning, afternoon, evening) for two weeks prior to the career fair.

• Create personalized ads using Cameo.com, including celebrity endorsements, for personal and professional use.

• Develop programming for TV ads targeting engineering and mechanical fields on channels like History, Discovery, and Metal Working.

• Implement a "Call to Action" on TV ads with career fair details.

• Utilize multiple radio stations to reach the target demographic.

• Deliver targeted social media ads (Facebook and Instagram) in designated geographic areas.

• Provide streaming ads (Spotify, iHeart Radio) targeting specific demographics (e.g., 25-40) in the career fair area.

• Strategically place a minimum of three Facebook ads per week using Geo-Fencing to target potential employees based on geography, demographics, behaviors, and online habits.

• Direct interested individuals to the NNSY website or a landing page.

• Geographically target areas including Hampton Roads, Central Virginia, and the Outer Banks (North Carolina).

• Produce a summary of activity within 10 business days after the career fair.

• Strive to achieve an "above the average" hiring goal.

• Provide metrics throughout the campaign, defined as digital impressions and clicks on platforms like LinkedIn.

• Career Fair Date: Saturday, January 24, 2026.

• Commercial Airing: Up to two weeks prior to the career fair.

• Social Media/Digital Elements: Throughout January 2026.

• Location: TBD (subject to change based on availability).

• The script for the commercial should highlight NNSY as an equal opportunity employer in Portsmouth, Virginia, offering full-time job opportunities for engineers and engineering technicians, as well as mechanics with at least 3 years of experience.

• All applicants must be U.S. citizens and able to pass government pre-employment screening.

• Cancellation Policy: Government not responsible for fees incurred by the vendor if cancellation occurs within 30 days.

• Subject Matter Expert Points of Contact: Romeo Perez, Jenny Dupree, Linda Lugo-Mundy.

• Invoice Certifier: Rachel Smith.