Prospect Messaging Licenses

Statement of Work (SOW) / Performance Work Statement (PWS)

To provide an information system platform for the Marine Corps Recruiting Command (MCRC) to send up to 40,000 SMS text messages per month to prospective applicants and poolees, enabling recruiters to engage with their target market. The system must comply with current policies and directives for safeguarding Personally Identifiable Information (PII).

• Procurement of a firm-fixed price contract for a commercial off-the-shelf (COTS) SMS text messaging platform.

• Purchase of up to 350 software licenses annually for a duration of four years.

• The platform should allow customization and automation of content and communication.

• Data collection and lead generation capabilities are required.

• The platform must accommodate Information Impact Level 4 (Controlled Unclassified Information - Privacy Information) as categorized in the DoD Cloud Computing Security Requirements Guide v1r3.

• Must meet FedRAMP requirements and NIST SPs 500-320, 800-53, 800-61, 800-92, 800-182, and 1800-19.

• Ability to send and receive up to 40,000 SMS text messaging communications per month per license.

• Compliance with the DoD Risk Management Framework (RMF).

• Notification of cyber incidents within 72 hours of discovery.

• The contract is an Indefinitely Delivery, Indefinite Quantity (IDIQ) contract.

• It includes one (1) base period and three (3) option periods.

• Each license purchased has a period of one (1) year from the date of order issuance.

• Performance will commence immediately upon receipt of the first Delivery Order.

• Data Handling & Security:

  • Maintain all records of data generated by the platform, including message content, sender/receiver information, and attachments, for at least three years.
  • Comply with the Privacy Act of 1974 and DON Privacy Act Program.
  • All data, regardless of format, created under this contract is the property of the U.S. Government/Marine Corps.
  • Contractor personnel must be trained on safeguarding sensitive information.
  • Prohibited from selling, sharing, or reusing data without written approval.

• Platform Capabilities:

  • Single management user interface for SMS text messaging.
  • Ability to upload lists for specific campaigns and receive notifications for duplicate uploads.
  • Leverage Natural Language Processing AI for higher lead-production and recruiter productivity.
  • Support for drip campaigns (automatic timed SMS messages).
  • Create, produce, and update data as a single source of record for communication history.
  • Operate on MCRC's June 2020 End User Device (EUD) baseline (specific OS and browser versions listed).
  • Utilize a Certificate Authority trusted by the DODIN.
  • Ability to tag, manage, track, and filter multiple SMS text messaging "campaigns."
  • Support for "Text to Apply" functionality.
  • Ability to use a "wildcard" in SMS text messages for customized messages.
  • Provide an administrator-level dashboard for oversight, reporting, and analysis.
  • Provide a generic phone number for outgoing SMS messages.
  • Include a voicemail inbox for the SMS text number.

• Support:

  • Provide a help desk capability with on-call training for users.

• Points of Contact:

  • Government Technical POC: Mrs. Aria Galloway.
  • Recruiting District Representatives: Marketing and communication officers/chiefs at each district.
  • Contractor POC: A single management focal POC.

Amendment / Modification

This amendment (0002) to Solicitation M0026326QR001 makes the following changes:

• Performance Work Statement (PWS) Language: Updates are made to Section 6.2 of the PWS.

• Government Responses to Industry Questions: Government responses to industry questions are provided in Section L.

• Incorporated Language: Language from Section L, Section II, Submission Checklist has been incorporated.

• Section C - Description/Specifications/Statement of Work: Miscellaneous text has been modified. See Attachment in Section J for the updated Performance Work Statement (Updated 4/8/2026).

• Section J - List of Attachments: "PWS Revised" has been added, and the previous "PWS" attachment has been deleted.

• Section L - Instructions, Conditions, & Notices to Offerors or Quoters: Miscellaneous text has been modified to include "Industry Questions and Government Responses."

• The amendment clarifies that FedRAMP IL4 authorization is mandatory and must be completed prior to quote submission.

• It also confirms that AI-powered help desk systems are acceptable and that integration with the Appian-based MCRISS is not required, with the solution expected to operate as a standalone platform.

• The amendment provides responses to various industry questions regarding message volume, pricing, FedRAMP compliance, and data synchronization, among other topics.

Amendment / Modification

This amendment extends the offer due date and time for the solicitation.

• Section A - Solicitation/Contract Form

• The Response Due Date has been extended from April 9, 2026, to April 24, 2026, at 4:00 PM.

Solicitation / RFP / RFQ

This solicitation (RFQ M00263-26-Q-R001) is for the procurement of Prospect Messaging Platform Licenses. The Marine Corps Recruit Command (MCRC) requires these licenses to enable recruiters to engage with their target market via SMS text messaging. The platform must support up to 40,000 SMS text messages per month and comply with PII safeguarding policies.

• Prospect Messaging Platform Licenses (FFP)

• Support for up to 40,000 SMS text messages per month.

• Compliance with current policies and directives for safeguarding Personally Identifiable Information (PII).

• Unique item identification and valuation as per DFARS 252.211-7003.

• Contract Type: Single-award Firm Fixed Price (FFP).

• Ordering Period: September 22, 2026, through September 21, 2030.

• Estimated Maximum Award Value: Not explicitly stated, but the NAICS code 517810 has a size standard of $40,000,000.00.

• Submission Method: Electronic via email to specified points of contact.

• Offer Due Date: April 8, 2026, at 04:00 PM Local Time.

• Offer Validity: 60 days from the closing date of solicitation.

• Evaluation Basis: Lowest Price Technically Acceptable (LPTA).

• Key Evaluation Factors: Technical Acceptability, Past Performance, and Gateway Factor (completeness and compliance).

• Quotes must be complete and contain all necessary information; vague statements are not acceptable.

• This acquisition is a Small Business set-aside.

• NAICS Code: 517810

• Size Standard: $40 Million Dollars.

• The solicitation is issued as a Request for Quote (RFQ) using commercial procedures.

• The Government intends to evaluate offers and award without discussions.

• Questions regarding the solicitation are due no later than 10 days after the issue date.

Statement of Work (SOW) / Performance Work Statement (PWS)

To provide an information system platform that enables the Marine Corps Recruiting Command (MCRC) to engage with their target market through SMS text messaging, facilitating data collection and lead generation. The system must support up to 40,000 SMS text messages per month and comply with current policies for safeguarding Personally Identifiable Information (PII).

• Procurement of a firm-fixed price contract for a commercial off-the-shelf (COTS) mobile device management capability for SMS text messaging.

• Purchase of up to 350 software licenses annually for a duration of four years.

• The system must allow users to customize and automate content and communication.

• Compliance with specified guidelines and specifications in Sections 4 through 6.

• The platform must support sending and receiving up to 40,000 SMS text messages per month per license.

• The system must provide a management dashboard for program oversight, reporting, and analysis of return on investment, including monitoring conversations in near real-time and filtering results.

• The platform must be capable of producing higher lead-production rates and increasing recruiter productivity, with results displaying the total number of outgoing messages sent, responses, and the nature of the response (positive, negative, or interest in more information).

• The contract is an Indefinitely Delivery, Indefinite Quantity (IDIQ) contract with one (1) base period and three (3) option periods.

• Each purchased license will have a one-year period of performance from the date of order issuance.

• Performance will occur throughout the United States and its territories where the six Marine Corps Districts (MCD) are located.

• Data Security & Compliance:

  • Compliance with current policies and directives applicable to safeguarding PII.
  • Compliance with the Privacy Act of 1974 and DON Privacy Act Program.
  • Adherence to the DoD Risk Management Framework (RMF).
  • Compliance with specified NIST SPs (500-320, 800-53, 800-61, 800-92, 800-182, and 1800-19).
  • Information Impact Level 4 (Controlled Unclassified Information - Privacy Information) categorization.
  • Compliance with OMB FedRAMP Policy Memo and Security Authorization of Information Systems in Cloud Computing Environments.
  • Prohibition from selling, sharing, reusing, or profiting from data without written approval.
  • Notification of cyber incidents within 72 hours.

• System Capabilities:

  • Ability to upload lists for specific campaigns and identify duplicate uploads.
  • Support for drip campaigns (automatic timed sending of SMS messages).
  • Ability to create, produce, and update data as a single source of record, including communication history.
  • Compatibility with MCRC's June 2020 End User Device (EUD) baseline (Windows 10, Chrome, Edge, IE11, Android).
  • Utilization of a Certificate Authority trusted by the DODIN.
  • Ability to tag, manage, track, and filter SMS campaigns for personalized messaging.
  • Support for "Text to Apply" functionality.
  • Ability to use a "wildcard" for bulk messaging with personalized greetings.
  • Provision of a generic phone number for outgoing SMS messages.
  • Ability to set up a voicemail inbox for the SMS text number.

• Contractual:

  • Contractor must establish a single management focal POC.
  • Vendor is subject to government security assessments, security control evaluations, and penetration tests.
  • Vendor will provide help desk capability with on-call training.
  • Contractor must maintain records of all messages sent, including sender, receiver, content, and attachments, for at least three years or the contract duration, whichever is sooner.
  • All data, regardless of format, created or generated under this contract is the property of the U.S. Government/Marine Corps.
  • Contractor must assign all intellectual property rights to the Government.

• Government Technical POC: Mrs. Aria Galloway (aria.galloway@marines.usmc.mil)

• Recruiting District Representatives: Marketing and communication officers and chiefs (MACO/C) at each district.

• Contractor POC: A single management focal POC to manage administrative, managerial, warranty, and financial aspects.