89--Market Fresh
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Defense Logistics Agency (DLA) Troop Support is soliciting for a Simplified Indefinite-Delivery Contract (SIDC) to supply Canned and Bottled Pepsi products to Department of Defense (DoD) customers in Alabama. This procurement, valued up to $350 million over 60 months, is designated as Other than Full and Open Competition (Sole Source) due to the proprietary nature of Pepsi products. Proposals are due March 9, 2026.
Scope of Work
The awarded contractor will be responsible for the manufacture, bottling, and delivery of a variety of Canned and Bottled Pepsi items to DoD customers, including locations like Maxwell AFB and Gunter AFB in Alabama. Key responsibilities include maintaining acceptable fill rates (minimum 97.0%), ensuring high customer service levels and product quality, and supporting electronic catalogs (STORES) for ordering. Compliance with the Berry Amendment (products manufactured in the U.S.) is mandatory. The contractor must also provide up to two emergency orders per month per customer at no additional cost.
Contract Details
- Contract Type: Simplified Indefinite-Delivery Contract (SIDC), Firm-Fixed-Price.
- Period of Performance: 60 months, from March 15, 2026, to March 15, 2031.
- Estimated Contract Value: Not to exceed $350,000,000.00 aggregate value.
- Pricing: Two 30-month tiers with firm-fixed pricing for each.
- Set-Aside: Other than Full and Open Competition (Sole Source).
- NAICS Code: 312111 (Soft Drink Manufacturing), Size Standard: 1400 employees.
Submission & Evaluation
- Offer Due Date: March 9, 2026, 03:00 PM Local Time.
- Submission Methods: DIBBS electronic upload or email to Amy.Paradis@dla.mil or Ronald.Booth@dla.mil. Facsimile offers are not authorized.
- Evaluation Process: Lowest Price Technically Acceptable (LPTA) source selection, based on Technical Acceptability and Pricing. Offerors must propose on all items in the Schedule of Items.
Key Requirements for Bidders
Bidders must be a commercial manufacturer and distributor (not a third-party logistics company) with the necessary physical, logistical, and financial resources. A computer system capable of accepting delivery orders and processing Electronic Data Interchange (EDI) transactions (e.g., 832, 850, 810) is essential. Contractors must be registered in the System for Award Management (SAM) database, and DBIDS enrollment may be required for base access.