Website Design and Marketing Campaign for Gunfighter Skies 2026

Statement of Objectives (SOO)

To identify the performance objectives for the advertisement and creation of the official website for Gunfighter Skies Airshow 2026. The goal is to foster community morale and enhance public understanding of the U.S. Air Force's mission, values, and capabilities.

• Develop and manage a professional, user-friendly website for the airshow.

• Website should allow users to sign up for alert messaging via cell phone and email.

• Contractor will update the website with show information, with content provided by the 366 Public Affairs (PA) office, and some contractor-created content with PA approval.

• Website will link to USAF external websites, a third-party ticket website, and 366 FW social media pages, as well as third-party sponsor social media pages.

• OPTION: Set up advertising in specified Idaho counties (Canyon, Payette, Gem, Ada, Elmore, Boise, Owyhee, Gooding, Camas, Blaine, Jerome, Lincoln, and Twin Falls).

• OPTION: Include billboard advertisements, with contractor recommending quantity and locations.

• OPTION: Include Television and Radio advertisements, with contractor specifying channels, duration, and repeating intervals.

• Focus on specified Idaho counties.

• Performance begins upon contract award and concludes after the Gunfighter Skies Airshow on May 15-17, 2026.

• Extend reach and brand recognition in the specified areas.

• Website must be user-friendly and capable of alert messaging.

• All final work must be approved by the Airshow Director.

• Contractor personnel must meet all security requirements, including background checks and potential security clearances.

• Contractor must coordinate closely with the 366 PA and Airshow Directors Team.

• Contractor must provide a list of all employees performing work under the contract.

• Contractor must complete and submit a 366 SFS Form 30 for each employee requiring installation access within five (5) business days of contract award.

• Contractor personnel must complete Antiterrorism (AT) Awareness Training.

• Contractor personnel are prohibited from possessing weapons, firearms, or ammunition on base.

• Contractor personnel with duties involving firearms or ammunition must complete DD Form 2760 annually.

Form / Attachment / Pricing Sheet

This document is a Wage Determination (Revision No. 27, dated December 3, 2025) issued by the U.S. Department of Labor, Employment Standards Administration, Wage and Hour Division. It establishes the minimum wage rates and fringe benefits required for various occupations performing work under the Service Contract Act in specific geographic areas. This document is crucial for contractors to understand the labor costs associated with a government contract.

• Geographic Area: Idaho Counties of Adams, Elmore, Payette, Valley, Washington.
• Occupational Listings: Provides a comprehensive list of job titles, corresponding occupational codes, and their required minimum hourly wage rates.
• Fringe Benefits: Indicates that fringe benefits are required and follow the occupational listing.
• Executive Orders: Notes the applicability of Executive Order 13706 (Paid Sick Leave) and Executive Order 13658 (Minimum Wage) to covered contracts, outlining specific requirements and minimum rates.
• Health & Welfare Benefits: Details the required Health & Welfare benefit rates per hour, per week, and per month, with specific rates for contracts also covered by EO 13706.
• Vacation and Holidays: Outlines the minimum paid vacation and holiday provisions required for employees based on their length of service.
• Footnotes: Provides specific details and exclusions for certain occupations, such as Computer Employees and Air Traffic Controllers, including information on exempt status, night pay, Sunday pay, and hazardous pay differentials.
• Conformance Process: Explains the process for classifying and determining wage rates for occupations not explicitly listed in the wage determination.

This document directly impacts a bidder's cost proposal. Bidders must ensure their proposed wages and fringe benefits meet or exceed the minimums specified in this wage determination for all covered employees. Failure to comply can lead to contract violations. Understanding these rates is essential for accurate pricing and ensuring compliance with labor laws for government contracts subject to the Service Contract Act.

Solicitation / RFP / RFQ

This document is a combined synopsis and solicitation (RFQ) for Air Show Advertising Services for Mountain Home AFB, ID. It constitutes the only solicitation, and proposals are being requested in lieu of a separate written solicitation. The government intends to award a Firm Fixed-Price Contract.

• The solicitation references a Statement of Objectives (SOO) Website-3 Feb 2026 and a Wage Determination Rev 27 - 3 Dec 2025 as attachments.

• Descriptive literature demonstrating the offeror's ability to meet requirements is required.

• Alternative line items will not be accepted.

• Submissions, including technical proposals, shall not exceed 10 pages.

• Contract type: Firm Fixed-Price.

• Period of Performance: Upon contract award through the conclusion of the Gunfighter Skies Airshow (May 15-17, 2026).

• Estimated Value: Not explicitly stated, but NAICS code 541810 has an SB Size Standard of $25.5M.

• Quotes/Offers are Due: February 13, 2026, by 10:00 AM Local time (MST).

• Quotes must be e-mailed to the addresses provided on page one.

• Solicitation amendments must be acknowledged or signed and returned with the quote.

• Evaluation Factors: Technical Capability, Price, and Past Performance. Technical Capability and Price will be a trade-off.

• Technical Capability and Past Performance (rated Acceptable) are considered more important than price when combined.

• Quoters agree to hold pricing firm for 60 days from the quote due date.

• This is a 100% Total Small Business Set-aside.

• Offerors must be registered in the System for Award Management (SAM).

• Questions are due by 10:00 AM MST on February 6, 2026, and must be emailed to the Contracting Officer and Contracting Specialist.

• Past performance will not be evaluated if it exceeds 3 years.

• Payment Terms: NET 30, FOB Destination.