R--2026 FIRE PREVENTION CAMPAIGN

Questions & Answers / Clarifications

This document provides answers to vendor questions regarding the 2026 Fire Prevention Campaign solicitation.

• Costing: Include administrative and labor costs within the unit cost for each creative item. Do not itemize separately.
• Platform Flexibility: Alternative streaming platforms are permitted while meeting impression minimums. Social media platforms must adhere to those listed in the SOW.
• Vendor Selection: For gas pump TV, vendor selection is at the contractor's discretion, subject to BLM Nevada approval.
• Reporting: Contractors may use their standard analytics reporting format; a preferred template is not required. Platform-provided analytics are sufficient; third-party verification reports are not required.
• PSA Substitutions: Contractors will have approximately one week from notification to substitute a new PSA.
• Subcontracting: Billboard printing and installation may be subcontracted to local providers. Include in the bid and provide a narrative.
• Earned PSA Value: Report earned PSA value in the narrative, not as a credit line item.
• Video Styling: Testimonial or documentary video styles are preferred.
• Filming: On-location filming or in-person interviews are acceptable. BLM Nevada can assist with filming to reduce travel.
• Rodeo Event: There is one rodeo event; the need is primarily to pay for it under the contract.
• Goals: Goals include preventing wildfires and improving ad placement to reach new audiences (18-35). Assistance is needed for creating short videos for the Nevada Fire Info Instagram account to increase followers.
• KPIs: Track impressions and followers. Refer to Section 2.7 of the SOW for reporting requirements.
• Added Value: BLM Nevada can only evaluate based on SOW requirements.
• Budget: BLM Nevada cannot disclose the not-to-exceed (NTE) budget.
• Impression Quantities: Impression quantities listed are minimum thresholds and may be exceeded.
• Video PSAs: BLM Nevada will use the existing "Spark Safety, Not Wildfires" campaign framework for new video executions.
• Creative Development: Bid based on the cost to make social media videos. BLM Nevada will provide footage and branding; the contractor is responsible for scriptwriting with BLM approval.
• Static Banners: Creation of static banners is not necessary.
• Evaluation: The acquisition uses a Best Value Source Selection approach, allowing tradeoffs between price and non-price factors. Technical rating and past performance are primary considerations, not just price.
• Submission: Quote submission instructions are detailed on pages 27-30 of the solicitation.

These clarifications provide specific guidance on cost inclusion, platform flexibility, reporting formats, creative development, and evaluation criteria, directly impacting how vendors should prepare their proposals and pricing.

Amendment / Modification

• This amendment provides answers to questions received regarding the solicitation.

• It clarifies that the closing date for offers has NOT been extended.

• It specifies that all quotes and supporting documents must be received no later than 1700 Pacific Standard Time on February 6, 2026.

• It directs users to "See Attached for Questions and Answers."

• All other terms and conditions remain unchanged.

• Questions and Answers (referenced as attached).

• Submission deadline (clarified as not extended, with a specific receipt time and date).

• The deadline for submitting quotes and supporting documents is February 6, 2026, by 1700 PST.

• Quotes and supporting documents may be submitted via email to mbmerritt@blm.gov.

Statement of Work (SOW) / Performance Work Statement (PWS)

The objective of this SOW is to support the BLM Nevada State Fire & Aviation program in executing an engaging fire prevention and education campaign across Nevada for the 2026 wildfire season. The campaign aims to reduce human-caused wildfire ignitions, increase public awareness of fire prevention, and promote recruitment for seasonal firefighting positions.

The contractor shall provide all resources for an advertising campaign targeting appropriate audiences in Nevada. Key tasks include:

• Developing and recording video Public Service Announcements (PSAs) for social media (Instagram, Facebook Reels, YouTube) and gas pump TVs, covering topics like target shooting safety, OHV safety, roadside fire safety, debris burning, trailer towing, and wildland firefighter recruitment.

• Creating content for social media, including Facebook and Instagram.

• Marketing PSAs across multiple platforms: streaming radio/TV, billboards, social media, gas pumps, and at sporting events (rodeos).

• Branding NevadaFireInfo.org as the primary source for fire information.

• Showcasing local knowledge of Nevada culture and landscapes in content.

• Minimum impressions targets for various platforms (e.g., 2,500,000 for gas pump TVs, streaming TV, streaming radio/podcasts; 3,000,000 for social media/web).

• Specific ad placement requirements (e.g., gas station locations, peak travel hours, billboard visibility).

• Reporting requirements include monthly and final reports detailing impressions by platform and region, media placement details, performance metrics (CTR, engagement rates), examples of placements, and a narrative summary of effectiveness.

• Period of Performance: March 1, 2026 – November 30, 2026.

• Place of Performance: Advertising across Nevada, with specific impression allocations for Nye & Clark Counties (30%), Washoe & Carson City Counties (30%), greater Winnemucca (15%), Elko County (15%), Ely (5%), and Battle Mountain (5%).

• Contractor must collaborate with BLM Nevada on campaign distribution and content.

• PSAs should be marketed to outdoor enthusiasts and travelers.

• Contractor should seek discounts for PSA placements, as many stations offer free airtime.

• All information and products created are considered government property and must be protected from unauthorized release.

• The contractor will provide project status reviews and attend meetings with BLM personnel.

Solicitation / RFP / RFQ

This solicitation is issued by the Bureau of Land Management (BLM), Nevada State Office, for a "Fire Prevention Campaign." The objective is to develop and execute an engaging, behavior-changing fire prevention campaign to reach the general public across Nevada. This includes advertising to appropriate target audiences.

• Development of an engaging, behavior-changing fire prevention campaign.

• Advertising services for TV, radio, billboards, social media, and sports teams.

• Demonstration of understanding of Nevada fire prevention messages.

• Demonstration of understanding of outdoor enthusiasts and Nevada demographics.

• Provision of an advertising plan.

• NAICS Code: 541810 (Advertising Agencies)

• Size Standard: $25.5M

• Contract Type: Single firm fixed-price contract anticipated.

• Period of Performance: March 1, 2026, to November 30, 2026.

• Submission Method: Electronic submittal via email to mbmerritt@blm.gov.

• Submission Components: Standard Form 1449, Past Performance information, and Price information (SF1449). Technical and Past Performance information should be submitted separately from Price information.

• Evaluation Factors (in descending order of importance):

  1. Technical Capabilities
  2. Past Performance
  3. Price

• Evaluation Process: Best value, trade-off process. The Government may award to an offeror other than the lowest priced or highest technically rated if it is in the best interest of the Government.

• Key Deadlines:

  • Solicitation Issue Date: January 23, 2026
  • Offer Due Date/Local Time: February 6, 2026, 1700 PS

• Set-Aside: 100% Set-Aside for Total Small Business under NAICS code 541810.

• Offers are solicited only from small business concerns. Offers from non-small businesses will be rejected.

• All questions regarding this solicitation must be submitted in writing to mbmerritt@blm.gov.

• Quotes and supporting documents may be submitted via email to mbmerritt@blm.gov.

• The contract will incorporate various FAR clauses, including those related to small business, labor standards, and environmental considerations.

Form / Attachment / Pricing Sheet

This document is a Bid Schedule for the "2026 BLM Nevada Fire Prevention Campaign" opportunity. It outlines the various advertising and media placements required, along with quantities and units, for bidders to provide their pricing.

• Item No.: Sequential listing of advertising components.
• Description: Specific advertising item (e.g., Gas Pump TV Ads, Billboards, Social Media/web).
• Quantity: The amount of the item (e.g., 2.5 million impressions, 6 billboards, 14 videos).
• Unit: The unit of measure for the quantity (e.g., Impressions, Event, billboards, videos).
• Unit Cost: Placeholder for the cost per unit.
• Total Cost: Placeholder for the total cost for each item.

Bidders must use this schedule to calculate and submit their proposed costs for each line item. The "TOTAL" section at the bottom requires the overall bid amount. The schedule also details the specific types and quantities of advertising needed for the campaign.