Music Video Production
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The U.S. Embassy Kuala Lumpur is soliciting quotations for Music Video Production services to create a collaborative music video commemorating the 250th anniversary of American independence, promoting the "Freedom 250" initiative. The Embassy intends to award a single purchase order/contract. Quotations are due by May 19, 2026, at 12:00 noon.
Scope of Work
The selected contractor will be responsible for the full production lifecycle of a music video, including:
- Pre-Production: Identifying and confirming Malaysian singers, selecting and licensing a song, developing a creative concept and storyboard aligned with "Freedom 250" branding, and coordinating recording logistics.
- Production: Recording audio and video performances with high production values and capturing supplementary footage. Filming will not take place at the Embassy; the location should be proposed by the contractor.
- Post-Production: Editing the video, integrating "Freedom 250" branding, incorporating feedback, and preparing final deliverables in various formats. The final video should not exceed 3 minutes and be ready for posting online by June 30, 2026.
- Licensing and Legal Compliance: Securing global distribution rights for music, images, and performances, ensuring compliance with copyright and privacy laws. The song and video must be usable indefinitely on U.S. Government platforms and at events. The U.S. Department of State will own the master recording and all materials upon project completion.
Deliverables
- Final music video (broadcast, social media, web-ready formats with thumbnails)
- Licensed, mastered audio track
- Documentation of all secured rights and licenses
- Promotional plan and suggested messaging
- Project report
Contract & Timeline
- Type: Purchase Order / Contract (Solicitation)
- Product Service Code: T006 (Film/Video Tape Production Services)
- Period of Performance: Starts May 2026, with final video by June 30, 2026.
- Place of Performance: Malaysia (Kuala Lumpur)
- Response Due: May 19, 2026, 12:00 noon (Kuala Lumpur time)
- Published: April 17, 2026
Evaluation & Requirements
Award will be made based on best value to the U.S. Government. The relative weights of technical approach vs. price are not specified.
- Eligibility: For quotations exceeding $40,000 USD, contractors must have valid and active SAM.gov registration at the time of proposal submission.
- Company Qualifications: Proposals must detail company qualifications and experience, specifically requiring over 30 years of composing, songwriting, and producing in the Malaysian music industry.
- Budget: The detailed budget must not exceed MYR 117,000, including all costs, fees, and taxes. All prices must be in Malaysian Ringgit (MYR).
- Creative Elements: The number of artists, song selection, and specific filming locations are left to the contractor's creative proposal.
- Past Performance: At least two references and a website link of previous works are required.
- Subcontractors: Proposals should include details of any subcontractors.
- Quotation Validity: The company must confirm the quotation will be held for 60 calendar days.
Submission & Contact
Quotations must be submitted electronically to KualaLumpurDTO@state.gov, marked "Quotation Enclosed – Creation of Music Video". Direct questions to Jason Kwang, Procurement Agent, at kwangwh@state.gov.