Music Video Production

Questions & Answers / Clarifications

This document provides responses to vendor questions regarding Solicitation No. 19MY3026Q0011, dated April 24, 2026.

• Artist Preferences: The government has no preferred music genres, artistic styles, or specific types of artists and is open to vendor recommendations.
• Proposal Stage Requirements: Proposals must include a defined music direction, including proposed genre, artist profiles, and lyrical concept. These can be refined post-award.
• Artist Profile: Vendors are encouraged to propose artists who fit within the budget, even if they are emerging or mid-tier talent. Artist profiles should be included in the proposal.
• Deliverables Timeline: The final video is expected to be ready for posting online by June 30, 2026.
• Insurance Requirements: Insurance is not required for this contract.
• Experience Requirement: The "30 year requirement" applies to producers (contractors) and experienced Malaysian musicians/singers. Having 30 years of producing experience and including experienced Malaysian musicians/singers meets this requirement.

This Q&A document clarifies key aspects of the solicitation, particularly regarding artist selection, proposal content, and timelines. It confirms that flexibility exists in artist choice and that insurance is not a requirement. The deadline for the final deliverable is also confirmed.

Questions & Answers / Clarifications

This document provides responses to vendor questions regarding Solicitation No. 19MY3026Q0011, dated April 17, 2026.

• Evaluation Criteria: Award will be made based on best value to the U.S. Government. The relative weights of technical approach vs. price are not specified.
• Creative Elements: The number of artists, song selection, and specific filming locations are left to the contractor's creative proposal.
• Filming Location: Filming will not take place at the Embassy. The location should be provided in the proposal.
• Revisions: The number of revisions will be determined by the Embassy after award.
• Branding: The Embassy will provide Freedom 250 logos and branding guide after contract award and before pre-production.
• Period of Performance End Date: The final video should be ready for posting online by June 30, 2026.
• Video Length: The final music video should not exceed 3 minutes.
• Distribution Rights: "Global distribution" means government and non-commercial use. The U.S. Department of State will own the master recording and all materials upon project completion. Contractors must secure all necessary rights, licenses, and releases.
• Past Performance: At least two references and a website link of previous works are required.
• Subcontractors: Proposals should include details of subcontractors.
• Budget: The MYR 117,000 ceiling includes all costs, including licensing.
• Place of Performance: Malaysia.

These clarifications provide additional detail on evaluation, creative freedom, deliverables, and administrative requirements, which may influence proposal preparation.

Solicitation / RFP / RFQ

This document is a solicitation from the Embassy of the United States of America inviting prospective quoters to submit a quotation for the procurement of "Creation of Music Video" services. The Embassy intends to award a single purchase order or contract for these services.

• The primary deliverable is the creation of a music video.

• Further details regarding the scope of work are provided in an attached Scope of Work (SOW).

• The document does not specify the contract type, period of performance, or estimated value.

• Quotations must be submitted electronically to KualaLumpurDTO@state.gov.

• Submissions must be marked "Quotation Enclosed – Creation of Music Video".

• The deadline for submission is on or before May 19, 2026, at 12:00 noon.

• Quotations received after this deadline will not be accepted.

• For quotations exceeding $40,000 USD, the Contractor must possess valid and active registration in SAM.gov at the time of proposal submission.

• Any questions regarding this solicitation should be directed to the Procurement Agent, Jason Kwang, via email at kwangwh@state.gov during regular business hours.

Statement of Work (SOW) / Performance Work Statement (PWS)

The U.S. Embassy Kuala Lumpur's Public Diplomacy Section is seeking a production partner to create a collaborative music video commemorating the 250th anniversary of American independence. The project aims to celebrate shared values, foster cultural exchange, and promote the "Freedom 250" initiative.

• Pre-Production: Identify and confirm Malaysian singers, select and license a song, develop a creative concept and storyboard aligned with "Freedom 250" branding, and coordinate recording logistics.

• Production: Record audio and video performances, ensure high production values, and capture supplementary footage.

• Post-Production: Edit the video, integrate "Freedom 250" branding, incorporate feedback, and prepare final deliverables in various formats.

• Licensing and Legal Compliance: Secure global distribution rights for music, images, and performances, ensuring compliance with copyright and privacy laws. The song and video must be usable indefinitely on U.S. Government platforms and at events.

• Branding and Promotion: Incorporate "Freedom 250" branding in all materials.

• Final music video (broadcast, social media, web-ready formats with thumbnails)

• Licensed, mastered audio track

• Documentation of all secured rights and licenses

• Promotional plan and suggested messaging

• Project report

Starts in May 2026.

• All prices must be in Malaysian Ringgit (MYR).
• The proposal must detail company qualifications and experience, specifically requiring over 30 years of composing, songwriting, and producing in the Malaysian music industry.
• Identify any subcontractors.
• The detailed budget must not exceed MYR 117,000, including all costs, fees, and taxes.
• The company must confirm the quotation will be held for 60 calendar days.
• All materials produced become the property of the U.S. Embassy for future use.
• Materials must include appropriate U.S. Embassy and Freedom 250 branding.