R408--Market Research, Polling, Printing, and mailing services to support VA Million Veterans Program.
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The Department of Veterans Affairs (VA), specifically RPO EAST, is soliciting proposals for Data, Printing, and Mailing Services to support its Million Veteran Program (MVP). This Indefinite Delivery/Requirements (ID/R) contract has an estimated value of $39 million (with a maximum ceiling of $44 million) over a five-year ordering period. The MVP aims to advance precision medicine through genomic and epidemiologic research. Proposals are due March 30, 2026, at 10:00 AM EST.
Scope of Work
The contractor will be responsible for a comprehensive suite of services, including:
- Designing and developing survey booklets, letters, and other printed materials.
- Managing material mailings, response tracking, and handling returned mail.
- Scanning and extracting response data, including Personally Identifiable Information (PII) and Protected Health Information (PHI).
- Securely transmitting PII/PHI on a weekly or daily basis.
- Providing project management, resource planning, cost estimating, and risk management.
- Ensuring federal security and information requirements are met, including obtaining an Authority to Operate (ATO) specific to the system utilized by MVP.
- Enhancing scanning capacity for printed documents and securely storing physical documents post-scanning.
- Producing and distributing various mailings such as recruitment/informational packets, appointment packets, baseline surveys, lifestyle surveys, MVP newsletters, Business Reply Envelopes (BREs), and personalized letters in response to "whitemail."
Contract Details
- Contract Type: Indefinite Delivery/Requirements (ID/R) with Firm Fixed Price (FFP) Task Orders.
- Estimated Value: $39,000,000.00 (Maximum Ceiling: $44,000,000.00).
- Period of Performance: Five-year ordering period, with the base contract from May 11, 2026, to May 10, 2031.
- Set-Aside: This is an UNRESTRICTED procurement. Large business offerors are required to submit a small business subcontracting plan with their proposal, including goals of 3% SDVOSB, 5% VOSB, 3% Hubzone, 5% SDB, 5% WOSB, and 17.5% SB.
- NAICS Code: 541910 - Marketing Research and Public Opinion Polling.
- Product/Service Code: R408 - Program Management/Support Services.
Submission & Evaluation
Proposals must be submitted electronically to michael.haydo@va.gov. Evaluation will be based on a "best value" determination, considering four volumes: Contract Forms and Administration, Technical Proposal (including risk), Past Performance, and Price. Technical, Past Performance, and Contract Forms/Administration are combined and significantly more important than Price. Only the prime contractor's past performance will be used for evaluation, though subcontractor information may support the experience factor. Offerors must demonstrate their ability to obtain or leverage existing VA-E ATOs, specifically addressing the MVP system. A printout from SAM.gov showing active and complete representations and certifications is acceptable.
Key Clarifications
Recent Q&A clarified several points: the MHS Survey (Task 9) requires a 9x12” flat envelope; labor for "whitemail" processing should be factored into Task 12 (Personalized Letters); and Business Reply Envelopes (Task 11) should be assumed as 9x12” flat envelopes. The MVP newsletter is an 8-page, full-color, double-sided booklet.