SERVICES OF AN AGENCY FOR CREATIVE ASSETS AND AMPLIFICATION FOR THE 80TH ANNIVERSARY OF US-PH DIPLOMATIC RELATIONS
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The U.S. Embassy Manila, under the Department of State, has issued a Request for Quotations (RFQ) for Creative Assets and Amplification Services to support the 80th Anniversary of US-Philippines Diplomatic Relations. This opportunity seeks an agency to develop a unified campaign identity, various creative assets, and a comprehensive media strategy. The contract will be awarded to the responsible company submitting an acceptable offer at the lowest price. Quotations are due by March 9, 2026, 4:00 p.m. (Philippine local time).
Scope of Work
The selected agency will be responsible for creating a unified campaign identity, graphic assets, a main promotional video, and five short storytelling videos. Key deliverables include:
- Creative Identity: Tagline design, digital illustrations, animations, social media stickers, profile photo frames.
- Graphic Assets: Posters adaptable for print and social media.
- Primary Promotional Video: Suitable for public displays, multiple aspect ratios.
- Storytelling Video Series: Six short videos for social media and YouTube.
- Placement, Amplification, and Activations: Paid media, out-of-home, transit advertising, content partnerships, and influencer engagement.
- Measurement and Reporting: Timeline, market research, performance analysis, and final reports. All content must be original or properly licensed with full rights cleared for Embassy use in perpetuity, with up to three rounds of concepts/scripts/storyboards and edits for each deliverable.
Contract & Timeline
- Contract Type: Firm Fixed-Price
- Period of Performance: April 2026 - December 2026
- Set-Aside: None specified
- Published Date: February 18, 2026
- Mandatory Pre-Quotation Conference: February 25, 2026, 10:00 a.m. (Philippine local time) at U.S. Embassy Manila. Prospective offerors must contact ManilaPurchasing@state.gov by February 23, 2026, 12:00 noon, to facilitate access clearance (limit two representatives). Failure to attend will result in proposal rejection.
- Questions Due: February 27, 2026, 4:00 p.m. (Philippine local time).
- Quotations Due: March 9, 2026, 4:00 p.m. (Philippine local time).
Submission & Evaluation
Quotations must be submitted electronically to ManilaPurchasing@state.gov in English. Files must be in MS-Word 2007/2010, MS-Excel 2007/2010, or Adobe Acrobat (pdf) format, with a maximum size of 10MB per email. Required submissions include SF-1449, Section 1 (Pricing), Section 5 (Representations and Certifications), additional information per Section 3, and proof of SAM Registration / Accomplished FAR 52.204-90 to 91. Evaluation Criteria:
- Vendor background (preference for experience with diplomatic missions/multilateral organizations).
- Samples (demonstrated success in reaching targeted audiences).
- Proposal Creativity (innovative and culturally appropriate strategies).
- Pricing Structure (maximizes resources effectively). Award will be made to the lowest priced, acceptable, responsible offeror.
Eligibility & Notes
Offerors must be registered in the System for Award Management (SAM) at SAM.gov prior to submission. Failure to register may deem the offer non-responsible. Local firms will be paid in Philippine Peso, while U.S. firms are eligible for payment in U.S. Dollars. VAT is not applicable.