SERVICES OF AN AGENCY FOR CREATIVE ASSETS AND AMPLIFICATION FOR THE 80TH ANNIVERSARY OF US-PH DIPLOMATIC RELATIONS

Amendment / Modification

• The deadline for the submission of offers has been extended.

• The submission deadline for offers is extended.

• The deadline for submission of offers is extended from March 20, 2026, to March 31, 2026, no later than 4:00 PM Philippine local time.

• All other terms and conditions remain unchanged.

Amendment / Modification

This amendment (0001) revises the original solicitation (19RP3826Q0038 dated 02/17/2026) with the following updates:

• Pre-Proposal Conference Update: Section 3, page 29, has been updated regarding the B.1 Pre-Proposal Conference.
• Submission Deadline Extension: The deadline for submission of offers has been extended from March 9, 2026, to March 20, 2026, with the new deadline being no later than 4:00 PM Philippine local time.

• Section 3, page 29 (Solicitation Provisions - B.1 Pre-Proposal Conference)

• The deadline for proposal submission has been extended to March 20, 2026.

Solicitation / RFP / RFQ

This Request for Quotations (RFQ) is for Services of an Agency for Creative Assets and Amplification for the 80th Anniversary of US-PH Diplomatic Relations. The U.S. Government intends to award a contract/purchase order to the responsible company submitting an acceptable offer at the lowest price.

• Create a unified campaign identity, graphic assets, a main promotional video, and five short storytelling videos.

• Develop and execute a comprehensive media placement and amplification strategy.

• Specific deliverables include:

  • Creative Identity (tagline design, digital illustrations, animations, social media stickers, profile photo frames, etc.)
  • Graphic Assets (poster adaptable for print and social media)
  • Primary Promotional Video (suitable for public displays, multiple aspect ratios)
  • Storytelling Video Series (six short videos for social media and YouTube)
  • Placement, Amplification and Activations (paid media, out-of-home, transit advertising, content partnerships, influencer engagement)
  • Measurement and Reporting (timeline, market research, performance analysis, final reports)

• Additional requirements include up to 3 rounds of initial concepts/scripts/storyboards and up to 3 rounds of edits for each deliverable.

• All content must be original or properly licensed with full rights cleared for Embassy use in perpetuity.

• Contract type: Firm fixed price.

• Period of Performance: April 2026 - December 2026.

• Mandatory Pre-Quotation Conference: February 25, 2026, 10:00 am (Philippine local time) at the U.S. Embassy Manila.

• Questions Due: February 27, 2026, 4:00 pm (Philippine local time).

• Quotations Due: March 9, 2026, 4:00 p.m. (Philippine local time).

• Proposals must be in English.

• Submission Method: Electronically to ManilaPurchasing@state.gov.

• File Size Limit: 10MB per email; use separate emails for larger submissions.

• Evaluation Criteria:

  1. Vendor background (preference for experience with diplomatic missions/multilateral organizations).
  2. Samples (demonstrated success in reaching targeted audiences).
  3. Proposal Creativity (innovative and culturally appropriate strategies).
  4. Pricing Structure (maximizes resources effectively).

• Award will be made to the lowest priced, acceptable, responsible offeror.

• Offerors must be registered in the SAM (System for Award Management) database prior to submission.

• Local firms will be paid in Philippine Peso; U.S. firms are eligible for payment in U.S. Dollars.

• Standard Form 1449, Section 1 (Pricing), Section 5 (Representations and Certifications), and Attachment A (FAR 52.204-90 to 91) must be completed and submitted.

• Value Added Tax (VAT) is not applicable due to the U.S. Embassy's tax exemption.

• The document includes numerous FAR and DOSAR clauses incorporated by reference.