SERVICES OF AN AGENCY FOR CREATIVE ASSETS AND AMPLIFICATION FOR THE 80TH ANNIVERSARY OF US-PH DIPLOMATIC RELATIONS

SOL #: 19RP3826Q0038Solicitation

Overview

Buyer

State

State, Department Of

U.S. EMBASSY MANILA

WASHINGTON, DC, 20520, United States

Place of Performance

MANILA, PH-00, Philippines

NAICS

Other Services Related to Advertising (541890)

PSC

Advertising Services (R701)

Set Aside

No set aside specified

Original Source

https://sam.gov/opp/f6e21241e84d49f38d098b230c07e9f2/view

Timeline

Posted

Jan 13, 2026

Last Updated

Mar 17, 2026

Submission Deadline

Mar 20, 2026, 8:00 AM

Qualification Details

Fit reasons

NAICS alignment with historical contract wins in similar service areas.
Scope strongly matches core technical capabilities and delivery model.

Risks

Past performance thresholds may require one additional teaming partner.
Potential clarification needed on staffing minimums before bid/no-bid.

Next steps

Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.

Quick Summary

The U.S. Embassy Manila is soliciting proposals for Creative Assets and Amplification Services to commemorate the 80th Anniversary of US-PH Diplomatic Relations. This opportunity seeks an agency to develop a unified campaign identity, graphic assets, promotional videos, and execute a comprehensive media placement and amplification strategy. The contract will be awarded to the responsible company submitting an acceptable offer at the lowest price. Quotations are due March 20, 2026.

Scope of Work

The selected agency will be responsible for:

Creating a unified campaign identity, including tagline design, digital illustrations, animations, and social media assets.
Developing graphic assets adaptable for print and social media.
Producing a primary promotional video and a series of six short storytelling videos for social media and YouTube.
Designing and implementing a comprehensive media placement, amplification, and activation strategy, encompassing paid media, out-of-home advertising, content partnerships, and influencer engagement.
Providing measurement and reporting, including market research, performance analysis, and final reports.
All content must be original or properly licensed with full rights cleared for Embassy use in perpetuity.

Contract Details

Contract Type: Firm Fixed Price.
Period of Performance: April 2026 - December 2026.
Set-Aside: None specified.
Place of Performance: Manila, Philippines.

Submission & Evaluation

Mandatory Pre-Quotation Conference: February 25, 2026, 10:00 am (Philippine local time) at the U.S. Embassy Manila. Prospective offerors must contact ManilaPurchasing@state.gov by February 23, 2026, 12:00 noon to arrange access. Failure to attend will result in proposal rejection.
Questions Due: February 27, 2026, 4:00 pm (Philippine local time) to ManilaPurchasing@state.gov.
Quotations Due: March 20, 2026, 4:00 p.m. (Philippine local time).
Submission Method: Electronically to ManilaPurchasing@state.gov. Submissions must be in MS-Word, MS-Excel, or Adobe Acrobat (pdf) format, with a file size not exceeding 10MB per email.
Required Documents: SF-1449, Section 1 (Pricing), Section 5 (Representations and Certifications), additional information as required in Section 3, and proof of SAM Registration / Accomplished FAR 52.204-90 to 91.
Evaluation Criteria: Vendor background (experience with diplomatic missions preferred), samples (demonstrated success), proposal creativity (innovative and culturally appropriate strategies), and pricing structure (maximizes resources).
Award Basis: Lowest priced, acceptable, responsible offeror.

Eligibility & Notes

Offerors must be registered in the SAM.gov database prior to submission. Failure to register may deem the offeror non-responsible.
Local firms will be paid in Philippine Peso; U.S. firms are eligible for payment in U.S. Dollars.
Value Added Tax (VAT) is not applicable due to the U.S. Embassy's tax exemption.