America250 Marketing and Communications Strategy, Creative Development, and Campaign Execution Support Services
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The U.S. Embassy Tokyo, Japan, under the Department of State, is soliciting quotations for America250 Marketing and Communications Strategy, Creative Development, and Campaign Execution Support Services. This Request for Quotations (RFQ) seeks support for Mission Japan's America250 public diplomacy programming throughout calendar year 2026. Quotations are due by Wednesday, February 25, 2026, at 10:00 a.m. Japan Standard Time (JST).
Scope of Work
The requirement is for integrated marketing and communications strategy, creative development, and campaign execution support. Services include campaign strategy, creative asset production, bilingual content development, ongoing campaign management, and performance measurement. All work must align with Mission Japan priorities, be culturally appropriate for Japanese audiences, and comply with U.S. Government standards. The campaign aims to unify messaging, branding, and outreach across multiple events and platforms, including at least one key signature event per month. Final approval authority for all public-facing materials rests with the U.S. Government.
Contract Details
- Type: Firm Fixed Price Purchase Order
- Period of Performance: Approximately March 2026 to January 2027 (11 months)
- Set-Aside: Unrestricted acquisition
- Place of Performance: Minato-ku, Japan
- Product/Service Code: R708 (Public Relations Services)
Submission & Evaluation
Quotations must be submitted electronically to Ayaka Ogawara at OgawaraAX@state.gov. Email size must not exceed 15MB per email; larger submissions require multiple emails. After submission, quoters should contact Ayaka Ogawara by phone or email to confirm receipt. Award will be made to the lowest priced, technically acceptable, responsible offeror. Evaluation will assess quotation completeness, price, technical acceptability, and offeror responsibility (financial resources, experience, integrity, organization, equipment, and eligibility). Quoters must be registered in SAM.gov prior to contract award.
Amendments & Clarifications
This solicitation has been amended multiple times. Amendment 0002 (posted February 20, 2026) extended the quotation deadline to February 25, 2026, at 10:00 a.m. JST and revised specific sections of the RFQ (Subsection 3.2 Summary of Instructions) and the Statement of Work (Attachment A, Paragraphs 1, 3, 8, and 12). Quoters must submit revised Volume 2 (Price) and additional information for Volume 5 (Business Management/Technical Proposal) as per the amendment. Amendment 0001 (posted February 6, 2026) provided responses to Questions & Answers (Q&As) and revised SOW Paragraphs 1 and 8.4. An earlier amendment (0003, posted January 16, 2026) also provided Q&As and incorporated "A250 Digital Media Production Slide" as Attachment B. Bidders should review all amendments and Q&As carefully.
Contact Information
For submissions and questions, contact Ayaka Ogawara at OgawaraAX@state.gov. The primary contact is Christopher G. Staff at StaffCG@state.gov.