America250 Marketing and Communications Strategy, Creative Development, and Campaign Execution Support Services
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The U.S. Embassy Tokyo is preparing to issue a solicitation for America250 Marketing and Communications Strategy, Creative Development, and Campaign Execution Support Services. This presolicitation indicates a forthcoming requirement for public relations services, including writing, event planning, media relations, and press services. An amendment has already been released, providing crucial Questions & Answers (Q&As) and adding Attachment B (A250 Digital Media Production Slide) to the Request for Quotations (RFQ).
Scope of Work
The anticipated scope of work, as clarified by the Q&As, includes:
- Content creation (images, illustrations, historical photos)
- Copyright and licensing responsibilities
- Feedback and revision processes
- Optional jingle/theme song requirements
- File transfer and security protocols
- Payment schedules and invoicing
- Currency and tax exemption
- Intellectual property and usage rights
- Quality assurance and acceptance criteria
- Timeline flexibility
- Deliverable formats and specifications (Spark character, animated logo, milestone graphics, video)
- Language and translation requirements
- Campaign strategy and objectives
- Business location and project manager clarifications
Contract & Timeline
- Type: Presolicitation (leading to a Firm Fixed-Price Purchase Order)
- Set-Aside: None specified at this stage
- Published: January 16, 2026
- Amendment Posted: January 16, 2026
- Response Date: To be announced in the forthcoming solicitation
Evaluation
Award may be based on initial quotations without discussions. The resultant contract will be Firm Fixed-Price.
Additional Notes
- A pre-quotation conference is planned; its date will be included in the solicitation.
- All contractors must be registered in SAM.gov prior to submitting a quotation (FAR provision 52.204-7).
- Electronic submissions will be accepted, with email size limits (15MB per email).
- Bidders should carefully review the Q&As in Amendment 0003 as they provide significant clarification. Attachment B can be requested from Ayaka Ogawara (OgawaraAX@state.gov).