America250 Marketing and Communications Strategy, Creative Development, and Campaign Execution Support Services

SOL #: 19JA8026Q0013Pre-Solicitation

Overview

Buyer

State

State, Department Of

U.S. EMBASSY TOKYO

WASHINGTON, DC, 20520, United States

Place of Performance

Minato-ku, JP-13, Japan

NAICS

Other Services Related to Advertising (541890)

PSC

Public Relations Services(includes Writing Services, Event Planning And Management, Media Relations, Radio And Television Analysis, And Press Services) (R708)

Set Aside

No set aside specified

Original Source

https://sam.gov/opp/a567b29887204079ab0d33dfd927b2b2/view

Timeline

Posted

Jan 5, 2026

Last Updated

Feb 20, 2026

Qualification Details

Fit reasons

NAICS alignment with historical contract wins in similar service areas.
Scope strongly matches core technical capabilities and delivery model.

Risks

Past performance thresholds may require one additional teaming partner.
Potential clarification needed on staffing minimums before bid/no-bid.

Next steps

Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.

Quick Summary

The U.S. Embassy Tokyo is preparing to issue a solicitation for America250 Marketing and Communications Strategy, Creative Development, and Campaign Execution Support Services. This project supports the 250th anniversary of the United States through comprehensive public relations and media campaigns tailored for the Japanese market.

Scope of Work

The contractor will provide a full suite of marketing services, including:

Strategy & Execution: Developing and implementing a comprehensive communications strategy and campaign objectives.
Creative Development: Producing digital media assets such as a "Spark" character, animated logos, milestone graphics, and video content.
Content Management: Handling images, illustrations, and historical photos, including copyright and licensing responsibilities.
Localization: Providing language and translation services to ensure cultural relevance in Japan.
Technical Deliverables: Adhering to specific file transfer, security protocols, and quality assurance criteria defined in the solicitation.

Contract & Timeline

Type: Firm Fixed-Price Purchase Order.
Status: Presolicitation (Solicitation release pending).
Set-Aside: None specified.
Submission: Electronic responses via email (maximum 15MB per email).
Conference: A pre-quotation conference will be scheduled and detailed within the forthcoming solicitation.

Evaluation & Requirements

The Government intends to award based on initial quotations without discussions. All prospective contractors must be registered in the System for Award Management (SAM) prior to submitting a quotation. Evaluation will focus on technical capability, intellectual property rights, and the ability to meet specific milestone graphics and video requirements.

Additional Notes

Amendment 0003 recently incorporated a comprehensive Q&A log and added Attachment B (A250 Digital Media Production Slide). Interested parties should contact Ayaka Ogawara (OgawaraAX@state.gov) to request Attachment B and review the Q&A for clarifications on deliverable formats and payment schedules.