America250 Marketing and Communications Strategy, Creative Development, and Campaign Execution Support Services

SOL #: 19JA8026Q0013Solicitation

Overview

Buyer

State

State, Department Of

U.S. EMBASSY TOKYO

WASHINGTON, DC, 20520, United States

Place of Performance

Minato-ku, JP-13, Japan

NAICS

Other Services Related to Advertising (541890)

PSC

Public Relations Services(includes Writing Services, Event Planning And Management, Media Relations, Radio And Television Analysis, And Press Services) (R708)

Set Aside

No set aside specified

Original Source

https://sam.gov/opp/ecba0a7bb39043ff9507f7783992bbfc/view

Timeline

Posted

Jan 5, 2026

Last Updated

Feb 20, 2026

Submission Deadline

Feb 12, 2026, 1:00 AM

Qualification Details

Fit reasons

NAICS alignment with historical contract wins in similar service areas.
Scope strongly matches core technical capabilities and delivery model.

Risks

Past performance thresholds may require one additional teaming partner.
Potential clarification needed on staffing minimums before bid/no-bid.

Next steps

Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.

Quick Summary

The U.S. Embassy Tokyo, Public Affairs Section (PAS) is soliciting quotations for America250 Marketing and Communications Strategy, Creative Development, and Campaign Execution Support Services. This unrestricted acquisition seeks a contractor to support Mission Japan's public diplomacy programming for the America250 initiative throughout calendar year 2026. The U.S. Government intends to award a Firm Fixed Price Purchase Order to the lowest priced, technically acceptable, responsible offeror. Quotations are due by February 12, 2026, at 10:00 a.m. JST.

Scope of Work

The contractor will provide integrated marketing and communications strategy, creative development, and campaign execution support. Key services include:

Campaign strategy development.
Creative asset production.
Bilingual content development.
Ongoing campaign management.
Performance measurement. All work must align with Mission Japan priorities, be culturally appropriate for Japanese audiences, and comply with U.S. Government standards. The campaign aims to unify messaging, branding, and outreach across multiple events and platforms, including at least one key signature event per month. Final approval authority for all public-facing materials rests with the U.S. Government.

Contract Details

Type: Firm Fixed Price Purchase Order
Period of Performance: Approximately March 2026 to January 2027 (11 months)
Set-Aside: Unrestricted Acquisition
Place of Performance: Minato-ku, Japan

Submission & Evaluation

Questions Due: Tuesday, February 3, 2026, by 10:00 a.m. JST via email to OgawaraAX@state.gov. Responses will be posted on SAM.gov.
Quotations Due: Thursday, February 12, 2026, by 10:00 a.m. JST.
Submission Method: Electronically to OgawaraAX@state.gov. Email size must not exceed 15MB per email.
Award Basis: Lowest priced, technically acceptable, responsible offeror.
Evaluation Factors: Quotation completeness, price, technical acceptability, and offeror responsibility (financial resources, experience, integrity, organization, equipment, and eligibility).

Additional Notes

Quoters must be registered in the SAM (System for Award Management) database at https://www.sam.gov prior to contract award. An amendment (0003) has been issued, providing Questions & Answers (Q&As) and incorporating "A250 Digital Media Production Slide" as Attachment B. Bidders should review these clarifications carefully. No pre-quotation conference is planned. U.S. firms are eligible for payment in U.S. dollars; other firms will be paid in Japanese Yen.