Music Video Production
Overview
Buyer
Place of Performance
NAICS
PSC
Set Aside
Original Source
Timeline
Qualification Details
Fit reasons
- NAICS alignment with historical contract wins in similar service areas.
- Scope strongly matches core technical capabilities and delivery model.
Risks
- Past performance thresholds may require one additional teaming partner.
- Potential clarification needed on staffing minimums before bid/no-bid.
Next steps
Validate eligibility requirements, assign capture owner, and schedule partner outreach to confirm teaming strategy before submission planning.
Quick Summary
The U.S. Embassy Kuala Lumpur is soliciting quotations for Music Video Production services to create a collaborative music video commemorating the 250th anniversary of American independence ("Freedom 250"). The Embassy intends to award a single purchase order or contract for this effort. Proposals are due May 19, 2026, at 12:00 noon.
Project Objective & Scope
The Public Diplomacy Section seeks a production partner to create a music video celebrating shared values and fostering cultural exchange. The scope includes:
- Pre-Production: Identifying and confirming Malaysian singers, selecting and licensing a song, developing a creative concept and storyboard aligned with "Freedom 250" branding, and coordinating recording logistics.
- Production: Recording audio and video performances with high production values, and capturing supplementary footage.
- Post-Production: Editing the video, integrating "Freedom 250" branding, incorporating feedback, and preparing final deliverables in various formats.
- Licensing & Legal Compliance: Securing global distribution rights for music, images, and performances, ensuring compliance with copyright and privacy laws. The song and video must be usable indefinitely on U.S. Government platforms and at events.
- Branding & Promotion: Incorporating "Freedom 250" and U.S. Embassy branding in all materials.
Deliverables
Key deliverables include the final music video (broadcast, social media, web-ready formats with thumbnails), a licensed and mastered audio track, documentation of all secured rights and licenses, a promotional plan, and a project report.
Contract & Timeline
- Opportunity Type: Solicitation
- Period of Performance: Starts May 2026.
- Estimated Value: Budget not to exceed MYR 117,000, including all costs, fees, and taxes.
- Set-Aside: None specified.
- Response Due: May 19, 2026, 12:00 noon.
- Published Date: April 10, 2026.
Eligibility & Submission Requirements
- SAM.gov Registration: Required for quotations exceeding $40,000 USD.
- Company Qualifications: Proposals must detail company qualifications and experience, specifically requiring over 30 years of composing, songwriting, and producing in the Malaysian music industry.
- Pricing: All prices must be submitted in Malaysian Ringgit (MYR).
- Quotation Validity: The company must confirm the quotation will be held for 60 calendar days.
- Submission Method: Electronically to KualaLumpurDTO@state.gov, marked "Quotation Enclosed – Creation of Music Video".
- Ownership: All materials produced become the property of the U.S. Embassy for future use.
Contact Information
Direct any questions regarding this solicitation to the Procurement Agent, Jason Kwang, via email at kwangwh@state.gov during regular business hours.